Communities rally to support young girls in non-traditional trades

WUSC believes that with education and sensitization on the opportunities existing in high-growth sectors, negative perceptions and stereotypes that deny women access to sectors that are male-dominated will be changed.

As such, the INVEST project embarked on community durbars in all three project locations in Greater Accra, Kumasi, and Sekondi-Takoradi between November 22 to December 9, 2021.

These engagements sought to reach out to the community stakeholders with the INVEST IN HER Campaign which seeks to change the mindset and create awareness of opportunities for women in male-dominated sectors.

Participation at the durbars was very encouraging and amplified by the media to reach the target audience, representatives from the Municipal Assemblies, the Traditional Council, Political wings, role models, training providers, and the Clergy indicate the willingness of stakeholders to support an initiative that will better the lives of women and the nation at large.  Stakeholders pledged their support to the project amplifying the need for more effort to be channeled towards Advocacy and Education which is key to mindset change and social norms reforms.

Photo: Traditional leaders at Suame Municipal Assembly Durbar

Photo: Role models at Kwadaso durbars