As part of the implementation of the INVEST project’s Gender Equality objective to change social norms and public perception and to promote women’s economic participation in traditionally male-dominated trades, WUSC is implementing a comprehensive gender-transformative Male Engagement approach and participatory methodologies for the INVEST project geared towards achieving this goal.
As a result, INVEST contracted a technical assistants partner affiliated with Promundu, a male engagement organization with several years of programming experience on the subject, to design a curriculum for rolling out a series of targeted workshops in workplaces. This was also accompanied by community sensitization tool kits that will enable WUSC to broadly engage with men and boys on the same topics beyond workplaces to community settings where perception change is actually needed. Two versions of male engagement resources were developed by the consultants and reviewed by the WUSC gender team. A TOT workshop was organized to socialize participants from WUSC and our implementing partners on the male engagement resources.